Plan, measure, test, tweak, repeat.
If there’s one constant when it comes to search engine marketing, it’s this: nothing is constant. Search engine algorithms change regularly, as do ideal keywords and phrases.
This is why regular tracking and analytics are so important; you can never truly know if a strategy is working without looking at the data.
Here’s how Backbone Media will ensure your organic and paid search strategies are always right on track:
We’ll provide you with monthly charts, graphs and analysis about who’s visiting your sites, how they got there and what they’re doing after they arrive. Attaining and maintaining a competitive advantage requires constant tracking of your web traffic statistics and search engine position relative to your competitors.
We’ll monitor your site’s rank in relation to the target search terms and competition. The goal of search engine marketing is to establish top 20 positioning on the key phrases that are important to you. These reports are also used as a benchmark to analyze the effectiveness of the optimization.
We’ll provide you with a list of options and recommendations for new strategies as the need arises.
This consists of monthly resubmission to all the search engines and modifications to pages if necessary. During the year, we will always be available for consulting to provide feedback about the latest data, new ideas and the latest search engine marketing strategies.
Don’t hope or guess that your SEO efforts are paying off — know they are.
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