Full service content marketing packages leveraging industry expert writers and strategic promotion via social media.
Content Marketing
Content marketing is the use of online content to entice a customer action — this can be filling out a form, clicking a link, buying a product, making a phone call, or learning about your services. Whatever the end result, the content created must resonate and provide value to your target audience(s).
How content marketing benefits your business
- 01Thought Leadership – become known throughout the industry as an innovator
- 02Building Trust – show your customers you care about the problems your products or services solve
- 03Lead Generation – gated content which generate a targeted sales contact list
- 04Lead Nurturing – remaining relevant to customers at all stages of their buying cycle
- 05SEO Results – regularly published content focused on specific keywords gives search engines reason to index your site
- 06Increasing Reach – influence and reach of the people and bloggers posting the chatter
- 07Encouraging Positive Sentiment – direct happy customers to places where they can boost your rating, and monitor ratings in important venues
Where we come in
Backbone Media has distinct service offerings to support your content marketing efforts:
Closed-Loop Digital Marketing
Backbone’s Closed-Loop Digital Marketing Package is a full-service comprehensive yet affordable approach to inbound marketing that is designed to take a B2B company from nowhere to nirvana in 3-6 months.
Explore 02Social Media Marketing
More than ever, users are connecting socially online, and expecting your company to join the party. Backbone can help determine which social channels are most appropriate and valuable for you, and ensure your content gets the visibility and promotion it deserves.
Explore 03Social Content Marketing Package
A subscription based package for building a consistent dose of very high quality content for social media awareness and SEO search engine position results.
Explore 04Marketing Approval Management
Digital marketing for med tech, managing campaigns and Veeva Vault MLR workflows, with tailored strategies, ads, SEO, content, and web development for regulatory compliance.
Explore 05Blog Writing Service
Nothing gets the SEO juices flowing like fresh content, but most of us don’t have the time to make that happen. Thankfully, you can trust Backbone to find and manage expert writers that will get your blog back on track.
Explore 06Web Copywriting
Web copywriting includes writing of corporate site copy, newsletters, case studies, and content for email blasts. That writing team is 100% managed by Backbone, and made up of proven copywriters with expertise in your industry.
Explore 07Voice First B2B
Give us just 10 minutes on the phone with your thought leader and we will produce multiple pieces of content – a video, podcast, blog post, graphic, slide, Tweet, LinkedIn post, Instagram post, and Facebook post.
ExploreGet in touch
Let’s talk about your next project.
Give us a call, or get in touch, and let’s see if we can help maximize your digital marketing ROI.