For pharma, biotech, medtech and CRO marketing teams on Veeva Vault.
Backbone Media has been managing Veeva Vault for our clients for years. We finish your marketing content, take it through medical, legal and regulatory review, make the edits reviewers ask for, and get it published. You set the direction. We take the Vault work off your plate.
One ad set. Seven steps. We run every one of them.
Each campaign has ad groups. Each ad group has its own ads. Each ad needs its own approval.
A typical example. The review work grows with every piece you add, so stretched teams end up running smaller campaigns than they should. We take that work on, so you can run the campaign you actually want.
Marketing managers already have too much on their plate. Vault becomes a necessary evil: every piece goes through medical, legal and regulatory review, and every edit and resubmission lands on people who are already overworked.
Some companies end up staffing a dedicated Vault coordinator. Adding headcount just to move content through Vault means budget, hiring and someone to manage them. We are a vendor you can scale up or down as your campaigns change.
When a marketing manager changes roles, their know-how about getting content approved leaves with them. We stay on, and so does the knowledge of how your review process works.
We work inside your existing Veeva Vault process. Nothing about your review workflow has to change.
You give us the goal, plus any drafts, claims or brand guidelines you already have.
We write, design and finish the piece: ads, landing pages, web pages, social posts and emails.
We submit it in your Veeva Vault and send it to medical, legal and regulatory review, following your team’s process.
We track every round, respond to reviewer comments, make the edits and resubmit until it is approved.
Once it is approved, we publish it: ads go live, pages go up, posts go out. Then we report on how it performs.
The full range of digital marketing, with the Vault work built in. All services
Google, Meta and programmatic campaigns that reach HCPs and decision-makers, including targeting by NPI (National Provider Identifier) through programmatic partners. Every ad group and every ad, taken through approval.
SEO content and page updates that help the right people find you, with the approvals included.
Copy, graphics and long-form content, written to your brand and prepared for medical, legal and regulatory review.
New sites, pages and updates, built to convert. We handle the review and the publishing.
Post calendars, writing, graphics and approval coordination, then publishing and reporting.
A plan for what to run and why, and regular reports so you can show what it delivered.
You set the direction and sign off. We build the campaign and usher it through approvals.
You get complete, consistent submissions from one team that knows your process.
Your team runs more campaigns without adding headcount.
HCP marketing for med device, biotech and life sciences, from interventional cardiology audiences to CROs. Life-sciences teams keep us for years, through reorganizations and new managers.
Get in touch
Book a 15-minute call. Bring one campaign or asset that is waiting on review, and we’ll show you how we would get it approved and live.
Veeva Vault is a product of Veeva Systems Inc. Backbone Media is an independent agency and is not affiliated with or endorsed by Veeva Systems. See also Marketing Approval Management.