How much is one new lead or sale worth to you?
Paid Search Marketing
“Paid.” Terrifying, isn’t it?
Paid search engine marketing can sound like a sketchy proposition. “Why do I need to care about pay-per-click? I’m already paying YOU for organic SEO.”
While organic search engine optimization is both effective and vital, nothing beats the highly-trackable and targetable nature of a pay-per-click campaign. If the cost is what’s scaring you away, think of it like this: “How much revenue would a single new client bring in?”
Specifically in the B2B world, the cost of a pay-per-click campaign can be recovered (a few times over) very quickly.
A process you can trust
Considering the hard-earned dollars at stake, you need a process in place that you’re comfortable with. Here’s what our Certified Google Ads Professionals can do to make the most of your paid search investment:
- 01Recommend and agree on monthly ad spend budget
- 02Research and develop a keywords list
- 03Create and test search, mobile and image ad copy
- 04Structure your account for optimal reporting and relevancy
- 05Optimize budget, bids and targeting
- 06Setup landing pages and install conversion tracking codes
- 07Setup Re-marketing ads including creative copy and graphic design
- 08Monthly results reporting
- 09Targeted display network advertising
Backbone’s experts are versed in all major PPC services, and our qualified Google Ads professionals can develop, overhaul and manage efficient and effective paid campaigns.
Also in Search Engine Marketing
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