B2B digital marketing · AI-forward · Since 1996
Big agency capabilities. Small shop flexibility.
We’re a digital marketing agency focused on positioning tomorrow’s B2B market leaders through strategically written content, branded web design, and integrated marketing automation services. Now we bring AI to every one of them.
Backbone in 60 seconds
The experience of 30 years. The speed of AI.
From WordPress sites to AI-native sites built on frameworks like React, with assistants like Claude built in. We can even move you from one to the other.
01What we do
Expand your team without changing the floorplan.
We see ourselves as an extension — or series of extensions — to your marketing team.
Websites
Clean, modern, and effective design, from WordPress to AI-native sites built on frameworks like React. Rapid website development, without cutting corners.
Get Effective 02PopularLegacy PHP & WordPress Modernization
Modernization from legacy PHP and WordPress systems. We check where you stand, get you onto supported, patched versions, and move you to a modern WordPress or AI-native site when you’re ready.
Get Current (opens backbonemedia.com) 03Digital Marketing
Content, SEO, paid search, social and marketing automation, strategically chosen for your business. Rapid ad campaigns, measured from first click to closed deal.
Get Found 04Veeva Vault
Vault is a necessary evil. We take it off your plate: for pharma, biotech, medtech and CRO marketing teams, we build the campaign, take it through medical, legal and regulatory review, and get it published.
Get Relief 05AIAI Teach
We come in and upskill your marketing team, with hands-on training in the AI tools that fit the way you already work.
Get Fluent 06AIAI Optimize
We apply AI to the processes you already run: rapid technical optimization of your website, faster content production, and less time lost to busywork.
Get Faster02We get it
We get it. We can help.
-
01
You’re stretched too thin.
The simple truth is that proper digital marketing isn’t a one-person job; heck, it’s not a five-person job. You need a solid, organized team of strategists, designers, writers, developers, and project managers to get the job done right.
We’ve built you that team.
-
02
You’ve got too many options.
Marketing Automation. SEO. Social Media. PPC. Responsive Design. Content Marketing. Inbound Marketing. AI. Which options make sense for YOUR business?
Our approach is to provide full-service, strategically chosen solutions to simplify your ever-evolving digital world.
-
03
You need measurable results.
It’s not enough to have a pretty website and some online ad money in the budget. You need to reach wider audiences, generate more leads, and see just how much value your digital strategy is delivering.
We deliver solutions that make users, search engines AND your bottom line very happy.
03Disciplines
The full stack of digital marketing.
Take a look at our key services below, and learn how we can supercharge your digital marketing efforts.
- 01 Content Marketing “Content is king.” Yes, we’re sick of hearing it, but it’s not going away. Fresh, new content is what brings users to your site, and gets the search engines’ attention. Get Relevant
- 02 Web Design & Development Clean, modern, and effective creative design. Responsive coding utilizing current best practices. Content management solutions that make your life easier. Get Effective
- 03 Search Engine Marketing If you build a perfect website and no one finds it, does it still matter? Through content, code, and pay-per-click optimization, we’ll make sure your message is heard. Get Found
- 04 Branding & Messaging Your business has something special to offer, and your website should tell that story effectively. Find the voice and personality that define you. Get Memorable
04Proven results
Proven results.
Here are a few examples of our work.
View our whole portfolio
05Since 1996
One of the first SEO firms. Still nimble.
When we were founded in 1996, Backbone Media, Inc. was one of the first Search Engine Optimization (SEO) firms. Nowadays, we take a more comprehensive approach to helping companies reach their active buyers online and see real profit from their online investment.
- QuintilesNYSE: Q · Pharmaceutical CRO
- TibcoNASDAQ: TIBX · Enterprise software
- AllscriptsNASDAQ: MDRX · Healthcare software
06Kind words
Before we had a great web site but it generated very little new business for our established 15-year-old custom printing and packaging company. In just three months after hiring Backbone Media, we were pleasantly surprised to realize that our web site was contributing more than half of all new business sales. Since then our client acquisition costs have dropped dramatically and the web continues to be our best source of new business.
07Free guide
Download our comprehensive digital marketing guide.
For a limited time, we’re offering a free comprehensive guide about how to set up your own closed-loop marketing infrastructure. We are also offering a strategy session for qualified B2B professionals.