Glenn Gow

CEO of Crimson Marketing

Glenn Gow, CEO of Crimson Marketing, founded the firm in 1991. Under his leadership, Crimson became one of the fastest-growing companies in the U.S., achieving “Inc. 500″ status in the process. Glenn oversees the work of Crimson’s teams and is focused on achieving Extreme Client Satisfaction for Crimson’s clients.

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1
Topic:
  • data
  • industry

The emergence of the left-brained CMO

According to a study by Duke University, CMOs are feeling tremendous pressure from their CEO and the board to prove the value of marketing. And CMOs will start to succeed or fail based on their ability to embrace big data and marketing technology because these are what will enable them to prove their value – […]
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2
Topic:
  • data
  • industry

Marketers will get indigestion from too much technology

Marketers will find between 10 and 20 software solutions in their marketing technology stack – and that’s for a small company. Larger companies will have many more solutions. And no one will be able to tell them exactly how these systems really work. And they’ll realize they’re greatly underutilizing the software they have and not […]
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3
Topic:
  • data
  • sales

Predictive analytics will be hot

Predictive analytics is about taking the information you already have about your customers and determining which characteristics make them great customers. And then combining that with third-party data – data that is rich in insights about the customers you have and the customers you want to have, so you know what’s important to them and […]
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