Debbie Qaqish
Chief Strategy Officer at Pedowitz Group
Debbie Qaqish is the chief strategy officer and a principal partner at The Pedowitz Group and is responsible for developing and managing client relationships. She is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie was voted #10 in SLMA’s Top 50 Most Influential in Sales Lead Management in 2011.
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1 Topic:
| Revenue marketing will be better recognized by top management teamsRevenue marketing; that’s what we call transforming marketing from call centers to revenue centers. And, I believe that it’s going to be recognized by top management teams as really being a specific role and a philosophy and a methodology that is going to deliver predictable revenue results. And I can’t think of a single top […] |
2 Topic:
| Talent development and compensation will become a top priority for CMO’sI really believe that talent development and compensation will become a top priority for CMOs in 2015. We’re seeing some amazing things in talent development. I’m actually seeing companies develop their own marketing universities in order to get these really hot skills. And in the area of compensation, it’s very, very interesting but I’m also […] |
3 Topic:
| Sales teams will buy into revenue marketingNow, I have been a VP of sales for many years, and given that revenue marketing is all about creating your predicable revenue impact from the very top of the funnel to the lower part of the funnel, I think any chief sales officer worth their salt will want to own this. And I’m already […] |